Description

The traditional method of selling solutions and depending on customer relationships is a thing of the past. Stakeholders and decision-makers now have access to strong data and product information to make an informed buying decision. In this session, Sanjay Dhebar will discuss the skills required today to change the dynamic and become an insight champion to your customers. 

Learning Objectives:
Sales vs Marketing - Who Wins the Tug of War
Today’s Trends & Customers Expectations in a B2B World
How Agile Sellers Play to Win

ABOUT THE SPEAKER

Sanjay is a highly rated faculty member with the Schulich Executive Education Centre, Schulich School of Business at York University. He coaches and develops senior leaders in organizations including Four Seasons Hotel, Siemens, Hoffman La Roche, TD Bank, NN Group, Mercedes Benz, Samsung, Teva, and Sick Kids Hospital. He uses the ‘case study’ methodology in his teachings drawing on best practice approaches across sectors. Sanjay has developed a respected process and practical approach called “The Business Workout”, which enables business leaders achieve better performance and success.