COPA Skills Training Program: How to Conduct a Line Review (In-Person Montreal)

Description

HOW TO CONDUCT A LINE REVIEW

May 27-28, 2025, 8:30 AM - 4:00 PM (EST). 

Novexco Headquarters - 950 Place Paul-Kane Laval QC H7C 2T2 

This course is designed to take attendees through the line review process from start to finish. Agenda includes: 

• Line Review Strategy And Preparation
• Effectively Utilizing Data Analytics to Create a Compelling Narrative 
• Crafting Superior Sales and Marketing Presentations 
• Mastering Negotiations and Achieving Win/Win Outcomes 

Price: $1495 + HST. 

COPA Members may use 4 module credits to take this course for free. Use 2 module credits to get 50% off course fees or 1 module credit to get 25% off.

Instructor:

Gerry Lubanszky is the President of Goto Market Solutions, a leader in New Business Development in the consumer goods industry in Canada.  He is a lifelong student of the art of sales and the science of marketing and the harmonious blending of the two in this dynamic world of market analytics.  With over thirty years within the CPG industry in Canada in several senior roles, Gerry has a reputation as a transformational leader with an outstanding track record of successfully launching exciting new consumer products with all of Canada's major retailers, wholesalers and industrial distributors for many years. Building on this experience, Gerry has been training and mentoring both executives and undergraduate business students alike for the past ten years on evolving best practices in agile sales and marketing strategies & techniques.  He recently became a certified executive and business performance coach.  He has an affinity for translating business segment strategies into storytelling roadmaps and initiatives used in consulting leaders and their teams implementing successful go-to-market strategic plans.

Lisa Griffiths is the Vice President of Sales & Marketing at Ideal Security, a Canadian manufacturer and distributor of hardware for doors and windows. She has spent the past four years with the company, initially leading marketing and more recently expanding into sales leadership across North America. She previously spent nearly a decade in the professional audio industry at SFM, where she led a marketing team of ten and developed campaigns for global brands including Shure and Pioneer DJ. Lisa is known for her strategic mindset, collaborative leadership, and ability to align marketing and sales to drive business growth. She is passionate about peer learning and proudly supports CHPTA programs that help elevate skills and strengthen the industry.

Sophie Marai is Vice President, Account Management for Environics Analytics. She brings 15 years of strategic retail leadership to support developing marketing leading initiatives. Her passion for problem solving has resulted in her leading initiatives across multiple areas of retail and CPG, focused on customer strategy, assortment optimization, store format development and marketing. Sophie specializes in market gap analysis, customer growth development and problem solving for End-to-End growth management. 

COPA's Skills Training Program is comprised of various professional development courses to help those in the office products industry advance their careers or grow their businesses. They can be taken by anyone but are ideal for young and up-and-coming managers or new entrepreneurs to the industry who are looking for practical, affordable training. Courses will be taught by professional instructors who have experience working within the Canadian industry and can pass on their valuable knowledge.