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Making Waves: Customer Experience Excellence: The Strategic Business Imperative

February 17, 2022 11:00 AM - 12:00 PM (EST)

Description

In every business, customer experience (CX) is now recognized as a strategic imperative. Whether you are in a B2B or B2C environment, from local to global business, your customer’s experience with you is a key driver in life time value, customer acquisition, and ultimately free cash. After 30 years of operating and consulting focus on CX across 7 industries in 15 countries, our presenter will share some of the key variables of excellence in customer experience.

ABOUT THE SPEAKER

Vafa Akhavan is an executive leader with global experience across seven industries and 16 countries. His career is made up of the corporate leadership roles and management consulting at marquee brands with in their respective industries. Customer experience, employee engagement and owner returns have been a constant throughout his career. Vafa is currently President & Senior Adviser at NueBridge, a unique consultancy of operating executives serving corporate clients focused primarily on CE and CEM. Previously Vafa was based in Boston as CEO at Forum, a global consultancy focused on leadership development, customer experience and sales optimization. Prior, he was based in New York as Global Head of Customer Operations at Information & Media, a $B1.3 segment of McGraw Hill. Vafa was moved to McGraw Hill after its acquisition of J.D. Power where he served as Executive Director Solutions. Vafa is also an opinion contributor to The Global and Mail.

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COPA
Name: Nicole Gamble
Email: ngamble@copa.ca
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