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Online Shopping Behaviour: Evolution, Opportunities, and Challenges for Canadian Businesses

May 17, 2022 10:30 AM - 11:30 AM (EDT)

Description

Current Members will receive 1 FREE pass to attend this session; additional passes are only $25.00 + HST per person. Please contact ngamble@copa.ca for your free pass. Non-members may join us for this speaker for $150.00 + HST per person. If you haven't paid your dues, please contact us immediately to receive your FREE pass.

Hemant Sangwan is a full-time professor of Marketing at Seneca College and a Lecturer in the Master of Business Analytics and Master of Management in Artificial Intelligence at the Schulich School of Business at York University. He has served clients across industries for 12+ years – CPG, retail, financial services, and telecom, both in Canada and international markets. Using his exceptional knowledge in problem formulation, project management, data interpretation & translation, growth strategy, branding, pricing, CRM, and new product development he is able to deliver solutions with a problem solving approach.

In this session, Hemant will cover:

  • Current trends in online shopping in Canada (and what it means for online retailers)
  • Evolution in Consumer Behaviour
    • Multicultural Consumer Environment: Desire and obligation to support local as global citizen
    • Economic challenges forcing permanent change in shopping behaviour
  • What should Canadian businesses do?
    • Challenges and Opportunities in Online Retailing


This session is sponsored by:



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Contact Information

COPA
Name: Nicole Gamble
Email: ngamble@copa.ca
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