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The Talk: The Influencer 101

November 17, 2020 1:00 PM - 1:45 PM (EST)

Description

Shannon Gallagher founded Influencer Logic as an educational consultancy to help brands and influencers seeking more harmonious relationships with each other. Her capstone research – Influencer Logic: How Influencer Relations Works – delved into what influencer relations is, where it fits within communication practice, and who is good at managing it. 

So, if you’re not sure where to start when it comes to influencers, this talk is for you! It will cover the history of influencers/content creators; types of content they create; how they monetize; and the 3 questions you should consider when deciding if an influencer program is right for your business.

To review the full event line up please see our event page 

This is the registration for an individual session - if you have already registered for the full conference package please do not register again. If you require assistance please contact Nicole Gamble at ngamble@copa.ca.

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COPA
Name: Nicole Gamble
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